Download PDF by John DiMarco: Digital Design for Print and Web: An Introduction to Theory,

By John DiMarco

ISBN-10: 0470398361

ISBN-13: 9780470398364

The all-inclusive guide—from conception to practice—for print and net design
Any well-conceived print or website design positive aspects the dynamic interaction among visible artistry and technical ability. It turns into vital, as a result, for the dressmaker to domesticate a cultured eye in addition to improve a excessive measure of machine savvy.
By combining uncomplicated conception with hands-on procedure, Digital layout for Print and Web takes the original process of uniting topics often approached individually into one whole quantity. for that reason, you'll achieve a clearer knowing of the full artistic method, from venture administration to operating with photographs to designing for print and, finally, the internet. during this e-book, you'll find:*
Full-color textual content and illustrated, step by step guideline supported by means of greater than seventy five video tutorials*
Coverage software program together with the Adobe inventive Suite*
A wide selection of inspirational photos from recognized designers*
Online full-length venture assignments from access point to advanced
An excellent source for layout scholars or practitioners, Digital layout for Print and Web will convey you to the right way to create extra successfully and advisor you at the direction towards electronic layout mastery.

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Extra resources for Digital Design for Print and Web: An Introduction to Theory, Principles, and Techniques

Example text

Create visually dominant attention-seeking headlines. •• Explain and clarify features, advantages, and benefits in highly legible body copy. •• Use grids to arrange elements in order of importance. •• Use size to clarify meaning and create visual hierarchy. •• Use color to attract attention, group elements, indicate meaning, and enhance aesthetics (Lidwell et al. 2003, 38). •• Keep messages and visual elements simple so recognition is quick. •• Use themes to connect with the audience. indd 17 2/17/10 9:47:35 PM 18 PART ONE Theory and Principles Education What Is Education?

The next section provides broad information on modern styles. Modern Influence The Industrial Revolution spawned innovations in manufacturing that created an increased need for graphic communications. indd 31 1/15/10 1:07:56 PM 32 PART ONE Theory and Principles and most of Europe began this shift toward mass production, technologies such as photography and lithographic printing provided the production tools needed to deliver information to mass audiences. The modernism in commerce was fueled by modernism in the art and design disciplines.

We see the residual effects of design in new and improved products and technological innovation. On the industrial side of design, let’s use automobiles as an example. A major automobile safety problem is the head-on car crash. A head-on crash may cause a driver or passenger to be catapulted out of the vehicle upon impact, causing serious or lethal injury. To solve this problem, industrial designers first invented lap-only seatbelts. Lives were saved as time went on. However, research showed that injuries still occurred, because passengers were getting injured from the whip of their upper bodies into the dashboard.

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Digital Design for Print and Web: An Introduction to Theory, Principles, and Techniques by John DiMarco


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