Download e-book for kindle: Designing for Growth: A Design Thinking Tool Kit for by Jeanne Liedtka, Tim Ogilvie

By Jeanne Liedtka, Tim Ogilvie

ISBN-10: 0231158386

ISBN-13: 9780231158381

Jeanne Liedtka and Tim Ogilvie train readers in a single of the most popular tendencies in enterprise: "design thinking," or the facility to show summary rules into useful functions for maximal company progress. Liedtka and Ogilvie disguise the way of thinking, options, and vocabulary of layout considering, unpack the mysterious connection among layout and development, and educate managers in an easy manner tips on how to make the most design's intriguing potential.

Exemplified by way of Apple and the luck of its stylish items and cultivated via high-profile layout corporations similar to IDEO, layout pondering unlocks artistic right-brain services to resolve quite a number difficulties. This procedure has develop into an important portion of profitable company perform, aiding managers flip summary suggestions into daily instruments that develop enterprise whereas minimizing danger.

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Designing for Growth: A Design Thinking Tool Kit for Managers by Jeanne Liedtka, Tim Ogilvie


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